Al BADRI POWER joined the Bobcat dealership network in January 2022, increasing the EMEA footprint by having a new presence in Sudan.

Al BADRI POWER, founded in 2014 as a family business, has been the fastest growing local company in construction and power generation industries. With multiple brands, the company has a team of 354 staff with 4 service points across Sudan.

Mohamed Al Badri, CEO said:

“We are honoured to represent Bobcat in Sudan, this partnership will surely add a huge value to the company with Bobcat being the global market leader for compact equipment industry.”

“We believe Customer service is the tip of the spear in the sales process. We heavily invested in the after-sales service department as the highest priority for business continuity. We have distributed maintenance teams in different regions of Sudan, to ensure a high level of customer satisfaction.”

Today, Al Badri Power is the first dealer of Bobcat in Sudan and we are welcoming their energy and commitment to start the journey of success together.

• Dealer name: Al BADRI POWER CO.
• Country: Sudan
• Main location: Khartoum
• Regional branches: 4