Hey Dealers,

During May, we will offer price promotions on filters, lubricants, and selected agriculture attachment wear parts. As always, we kindly ask for your cooperation in sharing these promotions with your customers—pass along the discounts to your network and use the provided marketing materials for end-customer communication.

1. Filtration and Lubricants Seasonal Sell-In, Sell-Out Campaign

After a successful launch in February, we’re bringing back the same concept. Stock eligible parts with a 10% discount, meet your personalized order value target, and receive Bobcat-branded Personal Protective Equipment (PPE) to support your end-customer communication and sell-out activities.

All dealers should be familiar with this concept by now, but here’s a quick summary in case you missed the previous communication. For any further details, feel free to contact us.

Sell-In:

Throughout May, dealers will receive a 10% discount on all filtration and lubrication products, helping you stock the right parts and prepare your inventory for upcoming sell-out activities.

Sell-Out:

After the one-month sell-in period, dealers should promote the products to end customers using the digital marketing materials and merchandising items provided by Bobcat.

Products included in this promotion:

• Filters, Filter and Maintenance Kits
• Lubricants, Fluids, and Grease

Additional details about this campaign, personalized order targets, and the corresponding value of Personal Protective Equipment (PPE) to be provided to dealers will be shared by your parts manager.

2. Agriculture – 15% of selected consumable parts for attachments

A second campaign in May will focus on the following selected wear parts for attachments:

• Flail Mower Wear Parts and Kits
• Rotary Cutter Blade Kits
• Stump Grinder Teeth
• Pallet Forks

3. The Fluids and Lubricants Challenge continues – Join and Win a Trip to Italy!

Don’t forget – this final campaign is long-term and requires no specific end-customer communication. It’s designed specifically for you – our loyal Bobcat dealers.

In the March newsletter, we informed you about the Fluids and Lubricants challenge, where successful dealers will win an exclusive trip to Turin, Italy, in early 2026. Remember, this challenge runs until October 31, 2025, and all dealers have a chance to win.

Check the rolling evaluation and the list of dealers currently in the top 15 spots eligible for this reward in a dedicated article included in this newsletter. If you have any questions, ask your Parts Manager for more details.