Dear Partners, 

Bobcat is launching a new chapter with a combined sell-in to sell-out support strategy designed to strengthen customer connections and drive sustainable growth for your parts business. Kicking off on February 1^st and ending on 28^th February, the Spring Maintenance promo will focus on filtration products and lubricants, setting the stage for this fresh approach.

A New Approach to Grow Your Business

We understand that collaboration is key to reaching end customers, improving the customer experience, and creating more opportunities for your business.

How will it work? By empowering dealers to engage directly with customers and promote Bobcat parts. Dealerships will receive a 10% discount on Bobcat Genuine Parts (Sell-in) and earn branded merchandise rewards for attracting end customers (Sell-out).

Sounds good? More details to follow! Your Bobcat Parts Manager will reach out by the end of January with everything you need to make the most of the campaign and claim your rewards.